Tuesday, May 24, 2016

How Often do I Change Synthetic Oil

Most motorists now understand that synthetic motor oil performs better than conventional oil. It delivers improved wear protection, offers better engine cleanliness and lasts longer. Not as well understood, though, is how often you should change synthetic motor oil.
Not long ago, it was common to change conventional oil every 3,000 miles/3 months. The practice originated in the 1960s as a way to time oil changes with the seasons. The quick lube market picked up the idea as a way to keep traffic flowing, touting it as an “insurance policy” for your engine.
Improvements in motor oil performance and engine technology have since rendered that guideline outdated. The advent of electronic oil life monitors struck a first blow. GM introduced its system in 1988, and it’s now on tens of millions of vehicles. The state of California has aggressively campaigned against changing oil every 3,000 miles, calling it wasteful. The final stake in the heart of the 3,000-mile oil change came in 2011 when Jiffy Lube, the face of the quick lube industry, abandoned the practice, advising motorists to follow the guidelines in their vehicle’s owner’s manual.

If synthetic oil performs better, it should last even longer, correct?

The fact is, most oil manufacturers don’t recommend a service interval for their products. They generally advise you to follow the oil-change recommendation in your vehicle’s owner’s manual, likely due to most motorists’ unwillingness to go longer between oil changes than what’s recommended in their owner’s manual. 

Why spend more money on synthetic oil if it doesn’t last longer?

It’s a good idea for the following reasons:
Improved wear protection – Synthetic oils are more durable than conventional oils. They form a stronger protective film between metal components to shield against wear. AMSOIL Signature Series 5W-30 Synthetic Motor Oil, for example, provides 75 percent more engine protection against horsepower loss and wear than required by a leading industry standard*, extending the life of vital components like pistons and cams.
amsoil dealer, Corpus Christi, TexasBetter engine cleanliness – Synthetics’ improved resistance to heat and chemical breakdown helps guard against harmful engine deposits, so your engine remains cleaner, runs more efficiently and lasts longer. AMSOIL Signature Series scored 93 percent better for piston deposits than required to meet the latest API standard.*
Maximum extreme-temp protection – The average operating temperature of a passenger car/light truck engine has risen to 235ºF, and higher under heavy loads. Synthetic motor oils do a better job of withstanding extreme heat, while their improved fluidity in cold weather helps the oil reach components faster at startup for reliable wear protection.
Many vehicle manufacturers now require synthetic oil – Automakers understand synthetic oils help their vehicles deliver improved performance and last longer. That’s why newer Toyota, GM and European vehicles, among others, use synthetic motor oil.
Not only that, but some synthetic oils, such as AMSOIL extended-drain synthetic motor oils, protect so well you can go longer between oil changes if you choose. Many motorists want to follow the guidelines in their vehicle’s owner’s manual. But lots of them still choose AMSOIL products that are capable of extending drains because they simply want maximum protection for their vehicles or the comfort of reserve protection should maintenance be delayed. Others desire the convenience of a once-a-year or twice-a-year oil change.
For these motorists, AMSOIL Signature Series Synthetic Motor Oil is guaranteed for 25,000 miles/12 months (15,000 miles/12 months in severe service).AMSOIL XL Synthetic Motor Oil is guaranteed for 10,000 miles/6 months, or longer where recommended by electronic oil life monitoring systems. They offer an outstanding combination of performance and value.
And, practicing extended drain intervals won’t void new vehicle warranties. The Magnuson-Moss Warranty Act protects you in these situations. Plus, the AMSOIL Limited Warranty provides an extra measure of confidence. For details, visit www.amsoil.com/warrantysecure.
*Based on independent testing of AMSOIL Signature Series 5W-30, in ASTM D7320 as required by API SN specification.

Robert Bruton

Thursday, May 19, 2016

Automotive Research & Development

In order to maintain business, products must evolve with changing times and consumer demands. Research and development departments are charged with bringing cutting edge design, technology and new thought to products that inspire and wow with their customers.

No place is that more relevant than in the automotive industry. Cars must evolve with changing technologies, after market technologies and so on. Keeping up is a daunting task.

To put some perspective to just how big automotive R&D is, try $102 Billion spent in R&D! That’s 75.49% more than what was spent annually on Aerospace and Defense research and development. These types of dollars are staggering in scope of research. All so you and I can drive a cool car. You could say this is an extremely competitive space.

What’s at stake as a result of research and development? Let’s start with safety. All of us want to be safe driving our cars, that’s an easy we can all agree upon. The technology that runs front airbags has to work in milliseconds more to the point in less than 30 milliseconds. It’s about the equivalent of a blink of your eye. In that time your cars computer has to evaluate information coming in from your steering, and brake system. Determine whether or not to deploy airbags and at what level to deploy. If it’s a side impact that has to occur three times faster.

Even your engine requires information that must be computed with a result in milliseconds. All the while your onboard computer is getting feedback from the driver in the form of acceleration, deceleration, braking, hard braking and so on.

Some of the top research and development spends in the world belong to these automotive companies:

  • ·         Volkswagen -- $13.5 Billion
  • ·         Toyota Motor Corp. -- $9.1 Billion
  • ·         General Motors -- $7.2 Billion
  • ·         Daimler -- $7 Billion
  • ·         Ford Motor Company -- $6.4 Billion
  • ·         Honda Motor Company -- $6.3 Billion

To put those numbers in perspective GOOGLE spends $8 Billion, and Microsoft spends $10.4 Billion. As you can see these incredible spends rival two technology giants. Volkswagen spent in 2013 more money on research and development than any other company on the planet.

It’s interesting to note that Apple® spends roughly $4.5 Billion in research and development and is recognized as the most innovative company in the world. They are working on Apple® with Siri™ for the car and have aspirations to bring a car to market.

With technology companies entering the automotive space with driverless technologies it will be interesting to see how this changes the automotive climate. The industry is also seeing high level executives migrating over to these technology giants in droves to man their automotive divisions.
R&D in most firms is treated as an expense. A line item on financial statements for tax purposes instead of a capital expense. When scientists or researchers are hired for projects their salaries are part of the research and development expense.

The majority of automotive firms are directing their focus to acquiring small technology firms that have cutting edge technology. This keeps that technology in-house to give automobile companies an advantage over the other with fancy gadgets or technology that improves a cars performance. Whether that is in MPG, clean energy, or alternative fuels.

Automotive generally ranks in the top 3 in research and development spends, behind pharmaceuticals and technology. As economic climates change it’s typically the R&D departments that get hit with cuts to sustain businesses through rough patches.

Research and development spending is clearly monstrous. Here is some food-for-thought, Toyota in 2009 spent $1.1 million dollars per hour on R&D. Each year depending on economic factors each major manufacturer worldwide will spend billions of dollars in finding that next new thing that sends them hurdling through the marketplace with the next great car, truck or SUV model.

Another example of research and development spends that clearly shows what it takes to be in this space and to stay in it:
  • ·         Tesla® R&D
  • 2010 -- $93 Million
  • ·         2011 -- $208 Million
  • ·         2012 -- $273.98 Million
  • ·         2013 -- $231.98 Million
  • ·         2014 -- $464.7 Million
  • ·         2015 -- $717.9 Million

With the exception of 2013 Tesla grew its research and development by a staggering 670%. Moving into the automotive space is not for the faint of heart and not without some very deep pockets.
To stay competitive in today’s automotive marketplace you must stay on the cutting edge of technology. Everyone can agree when you buy a computer most likely in the next few months the technology will be outdated to some degree. Cars have twenty five times more onboard computing power than the Apollo moon shots. The car you drive has more technology than what it took to get a man to the moon. That in and of itself is staggering!

Toyota from 2007 to 2015 increased its research and development spends by 12.77%. In 2015 Toyota spent ¥1.4 million.

The year 2015 showed a marked increase across the board in research and development spends worldwide. This goes in-line with robust growth and a recovering automotive space. With record new car sales manufacturers are spending what could arguably be called mountains of money in new research for that great next thing.

On the horizon are driverless cars being developed by Google® who is leading the way in this technology. Utilizing their own technology in GPS, mapping and computing these cars are already gracing the streets of California and Nevada. It will be amazing to see what is beyond driverless? Can we even imagine such a thing?

Be assured with the billions of dollars being spent by all manufacturers someone has dreamed the dream beyond a driverless vehicle. Someone’s drawing board has the next Plato, the next climbed peak in research and development.

Total research and development dollars definitely have an impact on jobs and home economies. Almost half of most R&D budgets stay in home countries and the rest spent worldwide. Japan, Germany and the United States about 60% of the total dollars spent stay in their home countries. The rest is spent abroad from their homeland.

What’s on the horizon for R&D in automotive is yet to come. When you look at the technologies in the news it truly is an exciting time for the automotive industry. 

Bruton Motor Sports

Thursday, May 12, 2016

Can Your Motorcycle Survive Heat this Extreme?

V-Twins Get Hot

Harley-Davidsons* and other bikes with big V-twin engines generate significant heat, especially in low-speed parades, in rally traffic or on long climbs on hot days. Motor oil plays a critical role in cooling these big air-cooled engines, and even more so in low-speed operation with limited wind generated to cool the bike. If the oil can’t withstand the heat, its ability to protect your bike is compromised.

AMSOIL Synthetic Motorcycle Oil Protects in Extreme Heat

To demonstrate its extreme-heat protection qualities, AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil was subjected to a dynamometer test designed to simulate conditions even more extreme than the demanding stop-and-go driving conditions of a motorcycle rally or parade route.
A 2012 Harley-Davidson FXDB Dyna Street Bob* motorcycle equipped with AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil was subjected to a strenuous low-speed test cycle, with significant idle time broken by short bursts of engine revving and little to no air moving across the cylinders. Like most Harley-Davidson motorcycles, the Dyna Street Bob features an air-cooled V-twin engine, which relies on cooling
fins arrayed along the cylinder walls to conduct heat away. To create the most-severe operating conditions possible, the electronic temperature controls, which safeguard the motorcycle when temperatures reach dangerous levels, were deactivated. The combination of low airflow and inoperative temperature controls allowed the test lab to subject the oil and engine components to intense heat not normally experienced in the real world. Cylinder temperatures reached more than 500°F, and oil temperatures exceeded 300°F – temperatures well into the range where oils begin to break down and often lead to catastrophic failure.

500°F is No Problem

The extreme temperatures were no match for AMSOIL Synthetic Motorcycle Oil. After nearly 70 minutes of torturous testing and heat exposure, oil analysis revealed no change in oil viscosity and only minor levels of oxidation, TBN depletion and wear.

Dyno Test Results

Not only did AMSOIL Synthetic V-Twin Motorcycle Oil prevent the engine from overheating and seizing
during the extreme dyno test, it did so without losing chemical integrity or ability to protect vulnerable engine components. See full results here. Synthetic V-Twin Motorcycle Oil provides outstanding protection in even the most compromising and severe high-temperature riding and idling conditions, providing peace of mind that your air-cooled V-twin is protected even in low speeds on hot days.
Your bike should never get this hot. If it does, AMSOIL has you covered.
*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products advertised here are AMSOIL-engineered for use in the applications shown.

Call us today: 888-658-6669

synthetic motorcycle oil

Thursday, May 5, 2016

Marine Product Line Ready for Summer Boating Season

AMSOIL INC. has introduced a new AMSOIL 25W-40 Synthetic-Blend Marine Engine Oil to round out the family of AMSOIL marine products. 25W-40 Synthetic-Blend Marine Engine Oil is specifically designed for Mercury* motors that specify a synthetic-blend oil.

The company has simultaneously given its full marine line fresh packaging. All AMSOIL marine lubricants now boast similarly designed labels that group them into a defined product family, helping marine customers quickly determine which AMSOIL products are right for them. Easing the buying decision is especially important in retail settings where a knowledgeable counter person may not be available and people often make snap decisions. Their formulations and pricing remain unchanged.
Because most anglers work full-time and never seem to have enough time for fishing, they value lubricants that protect their motors from wear and help keep them on the water.

Marine motors are characterized by high-rpm operation that can shear the molecular structure of oil and reduce its ability to protect against wear. “On average, a marine motor propelling a boat 30 mph operates at 5,000 rpm, while an automotive engine at 60 mph operates around 2,000 rpm. The added heat and stress invite wear and deposits,” said Len Groom, Technical Product Manager – Powersports. “Heavy deposits can cause piston rings to stick, particularly in two-stroke motors. Stuck rings lead to compression loss, which reduces power. Stuck rings can also lead to catastrophic piston scuffing.”
AMSOIL 10W-30 and 10W-40 Synthetic Marine Motor Oil and new AMSOIL 25W-40 Synthetic-Blend Marine Motor Oil are shear-stable formulations that deliver maximum wear protection in four-stroke marine applications. They are formulated with advanced additives to guard against corrosion common to marine environments.

AMSOIL synthetic two-stroke marine oils provide the same great benefits as always, including outstanding wear protection and low smoke. AMSOIL Synthetic Marine Gear Lube protects lower units from wear, even when contaminated with up to 10 percent water.

Robert Bruton

marine oil, amsoil dealer

Synthetic Diesel Engine Oil

The full line of AMSOIL synthetic diesel oils withstands the punishment of modern and older hardworking turbo diesels. Model-year 2007 and newer diesels use diesel particulate filters (DPFs) and other exhaust-treatment devices to meet government emissions regulations. To function properly and last as designed, DPFs and exhaust-treatment devices require low-emissions oils that meet the API CJ-4 specification. Diesels built prior to 2007, however, can use any AMSOIL synthetic diesel oil of the correct viscosity.

Robert Bruton

amsoil dealer, corpus christi

Diesel Fuel Systems

amsoil dealer

Fuel Systems

Tuesday, May 3, 2016

New AMSOIL Preferred Customer Program


Not only do you save up to 25 percent on AMSOIL products, you receive the following:
  • Exclusive product and freight promotions
  • Free gear
  • Points on purchases
  • Referral rewards
Become an AMSOIL Preferred Customer today.


AMSOIL Preferred Customers pay wholesale prices on all AMSOIL products, a savings of up to 25 percent. With an extended line of products you can protect your equipment and spend less on maintenance at a lower cost.


Preferred Customers receive exclusive product promotions.


Preferred Customers earn points on all purchases. Every 50 points earned is redeemable for $1 off a future order. Points do not expire unless the P.C. allows his or her membership to expire.


Preferred Customers receive exclusive promotions for reduced or free shipping.


Each month, randomly selected Preferred Customers receive free hats, shirts or other gear when they place an order.


Preferred Customers who register friends and family members as P.C.s or Dealers receive 500 bonus points (up to $10 off future purchases) after the referred customer makes a purchase.
Simply click the preferred customer tab and join now:

Robert Bruton

Monday, May 2, 2016

AMSOIL Marine Product Line Keeps Anglers on the Water

Revamped AMSOIL Marine Product Line Keeps Anglers on the Water

amsoil dealer corpus christi
New AMSOIL 25W-40 Synthetic-Blend Marine Engine Oil (WCM) highlights improvements to the AMSOIL marine product line. Existing products receive fresh labels and packaging; their formulations and pricing remain unchanged.

AMSOIL 25W-40 Synthetic-Blend Marine Engine Oil is formulated specifically for Mercury* motors that encourage the use of synthetic-blend oil. Mercury owner’s manuals actually discourage the use of full-synthetic oil. Since Mercury is the market leader and most Mercury owners won’t consider straying from these guidelines, 25W-40 Synthetic-Blend Marine Engine Oil was developed to help Dealers reach these customers and grow sales. It presents another opportunity for you to earn sales where no opportunity existed before.

Robert Bruton